Huber Holding AG – The brandGossard.
Lingerie since 1901 – confident, feminine and strong in fit.
Gossard is a long-established lingerie brand with roots in Chicago. Since 1901, the brand has stood for lingerie that combines shape, function and feminine aesthetics. Today, Gossard is part of the Huber Group and adds a confident, international lingerie perspective to the brand portfolio.
Since 1901
A brand with more than 125 years of lingerie history.
Gossard was founded in Chicago in 1901 by Henry Williamson Gossard. The brand began in the field of corsetry and foundation garments and developed over the decades into a well-known name for women’s underwear, lingerie and figure-shaping styles. From the beginning, Gossard combined functional fit with a clear idea of elegance, confidence and feminine silhouette.
Over time, Gossard became known above all for innovative lingerie concepts, distinctive campaigns and iconic product lines. To this day, the brand stands for lingerie that is not hidden away, but worn with confidence.
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Founded in 1901
Gossard was founded in Chicago in 1901 and is therefore one of the long-established international lingerie brands with a history spanning more than 120 years.
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Origins in Corsetry
The brand began with foundation garments and corsetry. This origin continues to shape its focus on form, fit, support and a strong feminine silhouette.
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Part of the Huber Group
Gossard has been part of the Huber Group since 2025. With this, Huber Holding AG expands its brand portfolio with an international lingerie brand with an independent history and modern orientation.
Brand profile
Confident lingerie with historical depth.
Gossard stands for lingerie that combines fit, comfort and visible femininity. The brand is historically rooted in corsetry, but today appears modern, direct and self-confident. The focus is on lingerie that supports the body, emphasises the silhouette and conveys a clear feeling of confidence.
Within the Huber Group, Gossard has an independent role: international, feminine, expressive and more strongly focused on lingerie than on classic bodywear. In this way, Gossard complements brands such as HANRO, HUBER, SKINY and HOM with a distinctly more sensual, fashion-oriented and lingerie-focused positioning.
Our DNA
Fit, confidence and modern femininity.
Gossard brings a strong lingerie DNA to the portfolio of Huber Holding AG. The brand stands for innovative cuts, close-fitting silhouettes and designs that are not only functional, but also make a statement. From its historical origins in corsetry comes a modern ambition: lingerie should support, shape, move and visibly give confidence.
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Fit & Silhouette
Gossard develops lingerie with a strong focus on fit, support and shaping. The products are designed not only to look good, but also to feel secure and comfortable in everyday wear.
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Feminine Confidence
The brand speaks to women who understand lingerie as an expression of confidence. Gossard stands for a feminine, bold and at the same time everyday-ready appearance.
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Heritage & Innovation
Gossard combines more than 125 years of lingerie history with a modernised brand vision. Its historical origin remains tangible, while being translated into a contemporary design language.
Collections, products and availability.
The holding page presents Gossard as a brand within the Huber Group. Current collections, product details, sizes and availability can be found in the official Gossard online shop.