Huber Holding AG – The brandHOM.
French bodywear expertise for men.
Since 1968, HOM has stood for men’s underwear, swimwear and loungewear with an independent style, strong fit expertise and a clear commitment to comfort and design.
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Founded in 1968
HOM was founded in Southern France in 1968 and developed into an internationally oriented specialist brand for men’s bodywear.
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Origin
The brand is shaped by its French character and combines Mediterranean origins with a clear commitment to style, comfort and a confident design language.
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Focus
Men’s underwear, bodywear, swimwear and loungewear are at the centre - with a focus on fit, material feel and everyday comfort.
Brand profile
A men’s underwear brand with its own character.
HOM is a French-inspired bodywear brand for men. Since 1968, the brand has stood for underwear, swimwear and loungewear that combine comfort, support, fit and style. The brand appeals to men who want to combine functional quality with an independent design language.
Our DNA
Part of a group with textile experience.
Within the Huber Group, HOM complements the brand portfolio with an internationally oriented men’s bodywear brand. The brand brings French origins, specialisation in men’s underwear and a clear visual identity to the brand world of Huber Holding AG.
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Fit & Comfort
HOM stands for close-fitting products in which cut, support and freedom of movement play a central role.
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Men’s Bodywear Expertise
The brand has a clear focus on men’s underwear, swimwear and loungewear, giving it an independent profile within the group.
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Independent Style
French origins, clear lines and a confident design language define the character of the brand.
Collections, products and availability.
The holding page presents HOM as a brand within the Huber Group. Current collections, product details, sizes and availability can be found in the official HOM online shop.