Huber Holding AG – The companyHuber Digital.
E-commerce, digital sales platforms and webshop expertise.
Huber Digital bundles the digital sales expertise of the Huber Group. The company operates and supports digital sales platforms and webshops for brands of Huber Holding AG, creating the technical, organisational and operational foundation for modern online commerce.
Since 2021
Digital expertise bundled in one company.
Huber Digital GmbH was founded in 2021 and is focused on mail order and online retail within the Huber Group. The company represents a clear development step: digital sales channels, webshop operations and e-commerce processes are not managed separately by each brand, but bundled centrally and developed professionally.
From the group’s perspective, Huber Digital plays a connecting role between brand management, online sales, customer service, product data, payment processing and digital platforms. The aim is to provide the brands of Huber Holding AG with a stable, scalable and brand-appropriate digital sales basis.
01
Webshop Operations
Huber Digital operates and supports digital sales platforms for brands of the Huber Group. This includes technical shop structures, operational workflows and the ongoing development of digital sales channels.
02
E-Commerce Processes
The company connects online sales, product data, customer service, payment processes and order handling into a functioning digital commerce process.
03
Brand Platforms
Huber Digital supports the digital visibility and commercial accessibility of brands such as HUBER, SKINY, HANRO, HOM, Gossard and WOH in online retail.
Company profile
The digital sales platform of the group.
Huber Digital is the company within the Huber Group that brings together and operates digital sales structures. The focus is on webshops, e-commerce processes and digital customer contacts. The company creates a central basis for the online sales activities of the brands and connects commercial, technical and operational requirements.
Operational role
Between brand, shop and customer.
The role of Huber Digital is not limited to the operation of individual webshops. The company ensures that brand appearance, product range, ordering process, customer service and digital platform logic work together. This creates a professional digital infrastructure that can be used by several brands while still respecting the individual identity of each brand.
01
Shop Infrastructure
The company creates the technical and organisational foundation for digital sales platforms of the Huber Group.
02
Digital Sales Logic
Huber Digital supports the connection of product range, product data, stock availability, ordering process and customer experience.
03
Scalability
By bundling digital expertise, the group’s brands can build on shared e-commerce structures and develop them in a targeted way.
Digital value creation within the group
Huber Digital makes brands commercially accessible online.
As the digital sales company, Huber Digital complements the grown textile expertise of the Huber Group with a modern e-commerce structure. The company bundles know-how, systems and processes that are required for the professional online sale of several brands.
Damit steht Huber Digital für einen wesentlichen Teil der heutigen Wertschöpfung: Die Fähigkeit, Marken nicht nur stationär und klassisch zu führen, sondern sie auch digital sichtbar, kaufbar und servicefähig zu machen. This makes Huber Digital an important part of today’s value creation: the ability not only to manage brands through traditional and stationary channels, but also to make them visible, purchasable and serviceable in the digital space.