Our roots: Textile heritage, entrepreneurial development and a clear connection to Vorarlberg.

As early as 1830, the company Josef Anton Heinzle laid the historical foundation for today’s corporate history. From these early textile roots, a corporate group with a strong connection to Vorarlberg developed over generations.

In 1903, Josef Huber founded an underwear manufacturing company in Dornbirn. The HUBER shirts produced there quickly gained strong popularity. As early as 1904, Josef Huber took over the representation of the products of the Anton Heinzle knitwear factory for large parts of the former monarchy.

In 1908, Josef Huber acquired the original company in Goetzis and continued the business under the name “Anton Heinzle, owner Josef Huber”. In the same year, the MONTFORT brand was registered.

In 1928, the operation in Goetzis was expanded by a new factory. In 1930, a sales branch followed in Vienna; by that time, the company already employed more than 100 people.

In 1937, the HUBER word mark was legally protected for the first time — a central step in the development of the brand.

In 1950, the DEXA brand was protected. During the 1950s, the licensed brand JOCKEY was also introduced and, from 1954 onwards, produced and sold under licence.

By 1960, Huber already employed around 970 people. During this phase, new locations and production areas were created, including Hollabrunn, Feldkirch, Laa an der Thaya, Haugsdorf and Muntlix.

In 1967, the dyeing and finishing facility in Mäder went into operation. At the same time, modern jet dyeing machines were introduced and a particularly advanced mercerising system for knitted fabrics was established.

In 1970, the company reached an impressive scale with 2,140 employees.

In 1978, a high-bay warehouse was built in Götzis; further investments in logistics, IT, administration and site modernisation followed later.

In 1981, a dedicated IT building was constructed in Götzis - an early indication of the growing importance of technology and process control within the company.

In 1983, the HUBER House in Vienna-St. Marx was built. In the same year, Benger in Bregenz and an operation in Neumarkt, Styria, were acquired.

In 1991, the integration of HANRO strengthened the corporate group. In 1996, further international expansion followed with a branch operation in Győr, Hungary; in 1997, an operation in Feira, Portugal, was added.

In 2002, the HUBER Museum was opened in Maeder - a visible sign of the preservation of corporate history and brand identity.

With the change in ownership structure, a new chapter began in the history of the Huber Group. The focus was on strategic development, clear direction and long-term thinking.

The restructuring proceedings of the former corporate structure led to a comprehensive reorganisation. With the entry of the new shareholder, the basis was created for the strategic further development of Huber Holding AG.