Huber Holding AG – The companyHuber Shop.

Specialist underwear retail, brand variety and personal advice in Austria.

Huber Shop is the stationary retail chain of the Huber Group. In around 60 shops across Austria, the company combines high-quality women’s and men’s underwear, swimwear, hosiery and selected brands with personal specialist advice.

Logo - HUBER Shop (black)

Since 1908

From textile heritage to specialist underwear retail in Austria.

The roots of the Huber Group reach back to 1908. From the original underwear production, a corporate group developed over decades with its own brands, international bodywear expertise and a stationary retail network in the Austrian home market. Huber Shop translates this heritage into direct contact with customers.

The company makes the brand world of the Huber Group tangible in specialist retail and combines assortment expertise, fit advice and personal proximity at numerous locations across Austria.

01

Stationary Specialist Retail

Huber Shop operates an Austria-wide network of specialist underwear stores and makes the group’s products directly tangible on site.

02

Personal Advice

The focus is on fit, wearing comfort and individual advice for women’s underwear, men’s underwear, swimwear and complementary product ranges.

03

Brand Variety

In addition to brands of the Huber Group, Huber Shop also carries selected international brands and thus complements its own portfolio in specialist retail.

Company profile

The stationary retail platform of the Huber Group.

Huber Shop is the company within the Huber Group responsible for stationary retail. It connects the group’s brand world with an Austria-wide shop network and creates direct access to customers who value quality, fit and personal advice.

Operational role

Between brands, assortment and customer experience.

Huber Shop plays a central role at the interface between brand management and customer experience. The company makes collections visible, explains products in personal conversations and ensures that underwear expertise is not only experienced online or through brand communication, but directly in retail.

01

Retail Expertise

The company bundles experience in stationary specialist underwear retail and combines assortment planning, product presentation and customer advice.

02

Assortment Breadth

Huber Shop carries brands of the Huber Group as well as complementary international brands, covering different needs in the underwear and bodywear segment.

03

Market Proximity

Through its shops, the Huber Group maintains direct contact with the Austrian market and receives valuable feedback on fit, assortment and customer expectations.

Official website:

Shops, assortments and personal advice.

The holding page presents Huber Shop as the stationary retail chain of the Huber Group. Information on stores, assortments, the brand world and personal advice can be found on the official Huber Shop website.