Huber Holding AG – The brandHANRO.
Swiss luxury underwear since 1884.
HANRO stands for high-quality underwear, nightwear and loungewear for women and men — shaped by Swiss heritage, timeless elegance, fine materials and an uncompromising commitment to comfort and quality.
Since 1884
A brand with more than 140 years of underwear and lingerie history.
HANRO was founded in Liestal, Switzerland, in 1884 and is one of the most traditional brands for high-quality underwear, nightwear and loungewear. From a knitting mill, it developed over the decades into an internationally recognised brand that still stands today for precise craftsmanship, fine materials and a very clear idea of timeless quality.
The name HANRO goes back to the founders Albert Handschin and Carl Ronus. The brand was shaped in particular by fine knitwear, innovative circular knitting technologies and a restrained, high-quality style. HANRO has been part of the Huber Group since 1991 and complements the brand portfolio with a premium brand with strong Swiss heritage and international appeal.
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Since 1884
HANRO was founded in Liestal, Switzerland, and has stood for textile expertise, high-quality craftsmanship and timeless underwear culture for more than 140 years.
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Swiss Heritage
The brand combines its Swiss roots with an international orientation and a clear commitment to precision, restraint and lasting quality.
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Focus
The focus is on underwear, nightwear and loungewear for women and men - developed for a high-quality wearing experience from day to night.
Brand profile
Swiss luxury underwear with timeless restraint.
HANRO stands for a calm, high-quality form of luxury. The brand avoids short-lived effects and focuses on what can be felt directly on the skin: fine materials, precise craftsmanship, clean lines and lasting comfort.
Our DNA
Quality
that does not need to be explained.
Within the Huber Group, HANRO represents the premium standard in underwear, nightwear and loungewear. The brand combines heritage, textile experience and modern product development into collections that are deliberately quiet in appearance - and precisely for that reason feel especially refined.
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Material Feel
HANRO focuses on fabrics that feel soft, pleasant and high-quality on the skin — with a clear commitment to comfort and everyday wearability.
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Timeless Design
The design language is reduced, elegant and enduring. HANRO does not stand for loud trends, but for underwear that remains relevant across seasons.
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Premium Comfort
Cut, fit and craftsmanship are designed to combine a high-quality wearing experience with a calm, confident aesthetic.
Collections, products and availability.
The holding page presents HANRO as a premium brand of the Huber Group. Current collections, product details, sizes and availability can be found in the official HANRO online shop.