Huber Holding AG – The brandWOH.

The bolder, sexier alter ego of HOM.

WOH stands for expressive men’s bodywear with bold cuts, a distinctive design language and a clear focus on confidence, comfort and individual style.

Logo - WOH (black)

01

Born from HOM

WOH expands the brand world of HOM with a deliberately bolder and more sensual interpretation of modern men’s bodywear.

02

Brand Character

The brand stands for confidence, visual independence and an expressive design language that understands underwear as part of personal expression.

03

Focus

The focus is on men’s underwear and bodywear with close-fitting silhouettes, striking details and a clear commitment to comfort and style.

Brand profile

Expressive men’s bodywear from the HOM brand world.

WOH is the bolder, sexier alter ego of HOM. The brand translates HOM’s bodywear expertise into a younger, bolder and more self-expression-oriented design language. WOH speaks to men who understand underwear not only functionally, but as part of personality, attitude and style.

Our DNA

A bold appearance with textile expertise in the background.

Within the Huber Group, WOH complements the portfolio with an expressive men’s bodywear brand with a clear visual identity. The brand combines striking cuts, modern materials and a confident visual language with a commitment to fit, comfort and wearable quality.

01

Self-Expression

WOH stands for men who understand bodywear as an expression of individuality, confidence and personal style.

02

Bold Design Language

Striking lines, close-fitting cuts and distinctive details define the visual character of the brand.

03

Comfort & Fit

Even with its expressive appearance, the demand for comfort, fit and material feel remains a central part of the brand.

Official online shop:

Collections, products and availability.

The holding page presents WOH as an expressive men’s bodywear brand from the HOM brand world. Current collections, product details, sizes and availability can be found in the official online shop.